SRSA’s World Cup billboards are up!

Three months before last year’s Confederations Cup there were much criticisms about the lack of visibility the event had on the streets, with almost a total lack of posters and billboards announcing the event.

The country has taken the criticism to heart, and this time round it’s impossible not to drive any major road in metroplitan areas without seeing signs announcing the 2010 FIFA World Cup.

As part of its World Cup mobilisation program SRSA has sponsored a number of large billboards on the city’s major highways that promote the slogal ‘Ke Nako’ – It’s Time.

The billboards will be displayed up to the start of the World Cup, and will ensure that the tens of thousands of motorists using the higways – including those traelling to and from OR Tambo International Airport – has an image of an African World Cup in their minds.

Tagged with: football • marketing • Soccer • SRSA • worldcup

Filed under: 2010 FIFA World Cup • Athletics • SRSA

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